Orchestrale Brochure - page 2

In 2006 arose "Orchestrale".
It is the result of a project thought by a
group of people who wished to unite their
fields of commercial espresso-coffee
machine manufacture, of the restaurant
industry and of furniture design.
In a particularly receptive, selective and
refined market where today it is fundamental
to propose beauty, quality, and innovation
of technology and contents, our bilief
is customer satisfaction, in particular
of those people who are sensitive to the
value of the
"made in Italy"
technology and design. Such satisfaction
come true through our espresso coffee
machines conceived according to
traditional concepts and realized trough
modern technical concepts, innovative
materials and components of the Italian
excellence. Therefore our philosophy is to
guarantee a wellness that springs from the
efficiency, the confortableness, the safety
and from the taste and sight pleasure.
"Orchestrale" Instruments for Espresso
was conceived as a
inspired by the
historical and indivisible bond between the
great cultures of coffee and music in the
Italian tradition and it's dedicated to the music
because music is a place of connection
as coffee is becoming all over the World.
Behind the wheel I think of my next stop, the
next service centre, the customary break during
long trips to have a coffee, hopefully made on an
Italian machine.
At last I spot a bar and with my mind still far
away I open the door and find myself amid a
clamour of voices that startle me back to reality.
I head for the bar where a small group of persons
is quietly, almost ceremoniously, waiting in two
orderly queues.
I look at the barista and all at once, as if by magic, the
noisy bustle turns into an opera of orchestrated sounds,
gestures, actions, rhythmic humming and whirring...
I'm rapt by this ritual performed by a man, clearly
unperturbed by what's happening behind him, who
manages to turn the humdrum of daily routine into
a melodic work of art.
The coffee machine he uses is Italian, with a
classic eye-catching design and metal parts that
gleam like polished wind instruments. It's very
high-tech but seems to have a soul and like an old
violin its notes evoke the sounds of days gone by.
I'll never forget that sound because it made the
clamour disappear forever...
a passionate barista... the greatest conductor,
a special coffee... the best composition,
an Italian coffee machine... the finest orchestra!
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